Indian movies are the mirror of the society we live in and satisfaction turns into a grin when the dolby digital sound rushes through our ears and our foot starts tapping on HUD HUD DABANGG DABANGG DABANGG……..
Yeah, it’s the era in which victory is the ultimate goal and our directors have unlocked the secret of a Bollywood Blockbuster. Be it Dabangg or Special Chabbis we like to see the bad guys winning and that too in style.
This viewer psyche is a bit difficult to understand but who cares for a clarification. Still in order to justify it, we can say that the hatred for the system and never ending corruption has now turned into a business where making mockery gives the highest level of satisfaction.
Though a bit late, but we have started to tap the right market, and people are now supporting this cause by helping these movies to cruise through a 100 crore mark. They come in as a bubble but makes big noise.
A smart marketer is not hitting around the bush anymore, with brands like Fevicol, Suzuki, Colgate, Thums Up, Gillette, Dixcy Scott and Fastrack already being associated with such movies, it defines an all new way to create hype where the grey image of the character is always appreciated with a green signal.
Are we loosing faith on the basics of marketing or trying to give them a new direction is a subject worth pondering over. But do we still use a Gillette because Sonakshi and Kajal like the smooth skin hmmm , maybe we are still not sure about that.
Raghav Arora
MBA Marketing
0 Comments